If Diets Worked – Everyone would be thin!

Think about this statistic, in 2010 there will be an estimated 75 million American individuals on some form of a diet (source) and the total expenditure for these diets will be $60.9 Billion (with a B!).  Globally; the weight loss market will grow to an estimated $586.3 Billion dollars by 2014 (source) .

Now think about this, how can an industry continue to grow each year, when the industry itself is about losing weight – this number should be decreasing each year, just like the individuals are on these popular diets and medical systems?  Here is the truth of the matter – the way to lose weight long term is so simple, the diet companies and medical system centers don’t want you to “learn” how to keep weight off long term because then you will not fail and keep coming back. 

Tell me if this doesn’t sound familiar: You get to a point that you don’t like your weight, size and low energy levels.  For the sake of this example, let’s say that your weight is 200 pounds.  You tell yourself (or you have been convinced by extensive marketing/advertising) that you cannot accomplish your desired weight, size and energy levels without their special diet or medical system, so you join the X Company program/system and you are on your way to long term weight loss. 

You follow the program religiously and over the next four to six weeks, you lose the “weight” (usually between 8 and 15 pounds); however, you are constantly hungry (because you must follow strict food consumption), you have headaches and you are not sleeping too well.  Your pre-diet conditions (night sweats, interrupted sleep, loss of libido, and craving of simple sugars) continue to persist, but you are content that the scale is telling you that you are losing weight.  By the eighth to tenth week, you are finished eating like a bird, feeling lethargic and work up the courage to leave your safety net of your diet or medical system to solider this alone.  Note: you have reduced your “weight” from 200 pounds to 185 pounds; you are proud of the weight loss and tell yourself that you are determined to get back to your high school weight of 170 pounds. 

So you transition from the diet makers boxed food items, canned drinks, bars and appetite suppressing shots to the real world’s meal and snack items.  And sure enough within two weeks, you have put back on five to ten pounds of the weight that you lost.  The first thing that comes to your mind is, “I can’t lose and keep the weight off without my special diet or medical system”.  The diet company and/or medical systems have you in what is called the Endless Loop of Despair: they have you convinced that you are not capable of losing the weight and keeping it off unless you are under the instruction of their products.  THIS IS NON-SENSE, YOU ARE CAPABLE OF LOSING WEIGHT AND KEEPING IT OFF, YOU JUST NEED TO BE TAUGHT THE TRUTH ABOUT WEIGHT LOSS. 

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SIX TRUTHS ABOUT WEIGHT LOSS
  • Dehydrating the body is NOT weight loss
  • Eating up your muscles is NOT weight loss
  • Eating very little will cause you to GAIN weight
  • Exercising too hard, too long, too often will CAUSE you to GAIN weight
  • You should NEVER be hungry
  • You should NEVER be tired (sensitive to simple sugars – food drunk) If you don’t have stored sugar, you do not have what it takes to get through a day or an exercise session

For the full explanation of these truths, please click here. 

If you want to put an end to this yo-yo dieting experience, please click here so that Coach Robb can send you Step 1 of your Weight Loss Program!

Ask yourself these four questions:
1.       Would you rather eat to lose weight (true body fat) or starve and lose water weight?
2.       Would you rather have high energy levels throughout the day or have barely enough energy to make it through the day?
3.       Would you rather have no headaches and be happy or experience a headache so bad that you have to take medication?
4.       Would you rather sleep through the night like a baby and wake up without an alarm refreshed or lay there all night watching the clock and waking up exhausted?

If you want to enjoy life everyday verses suffer, please click here so that Coach Robb can send you Step 1 of your Weight Loss Program!

Ask yourself if you experience the following symptoms:
1.       Are you exhausted when you lay down, but can’t sleep?
2.       Do you experience night sweats?
3.       Have you lost your libido?
4.       Do you crave simple sugars?

If you answered yes to one or all of these symptoms, you have a classic case of adrenal fatigue (also known as Epstein Barr or Chronic Fatigue Syndrome).  By changing the way you eat (what and quantities) along with your exercise (intensity, duration and frequency), you will have the necessary tools to eliminate these symptoms in a natural manner without any regression! 

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If you want to eliminate these adrenal fatigue symptoms, please click here so that Coach Robb can send you Step 1 of your Weight Loss Program!

Step 1 (Week 1) in Coach Robb’s Weight Loss Program:
Capture your Body Measurements example
  • Use this spreadsheet to document your measurements
  • Watch this video to ensure that you are capturing your body measurements correctly.

Capture a Four Day Food Log
  • Watch this video to ensure that you are capturing your food & energy levels correctly.
[Will finish editing this video this weekend and send the link over to you]

Step 2 (Week 2) in Coach Robb’s Weight Loss Program:
Strength Test – determine your current strength levels
Cardio Test – to access your current cardio fitness

Step 3 (Weeks 3, 4, 5) in Coach Robb’s Weight Loss Program:
Follow Coach Robb’s Exercise & Nutrition Program
  • Coach Robb’s Meals & Snack suggestions (example)

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Step 4 (Week 6) in Coach Robb’s Weight Loss Program:
  • Update your body measurements spreadsheet and evaluate the amount of change that has occurred with the loss of body fat/increased muscle
  • Watch a video to learn how to interpret your evaluation results and its relationship to your weight loss

Complete your Strength & Cardio tests & Update Each Spreadsheet:
  • Strength Test – determine your improvement in your strength levels (example)
  • Cardio Test – determine your improvement in cardio fitness (example)

Step 5 (Weeks 7, 8, 9): For the next three (3) weeks follow this exercise & eating schedule
  • Follow Coach Robb’s Exercise & Nutrition Program (example)
  • Coach Robb’s Meals & Snack suggestions (example)

Step 6 (Week 10): Re-Capture your Body Measurements
  • Update your body measurements spreadsheet and evaluate the amount of change that has occurred with the loss of body fat/increased muscle
  • Watch a video to learn how to interpret your evaluation results and its relationship to your weight loss

Complete your Strength & Cardio tests & Update Each Spreadsheet:
  • Strength Test –determine your improvement in your strength levels (example)
  • Cardio Test – determine your improvement in cardio fitness (example)

Step 7 (Week 10): Evaluate your desired results and your actual results and determine if you should:
1.       Move onto the next level of exercise and eating program within the Coach Robb Weight Loss Program
2.       Complete the 10 Week Program again and address any missing elements: clean eating, consistent exercise, time management, etc.

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Athletes testimonials!

"As a result of Robb's athletic and nutritional guidance - I've run 2 half marathons and... continued!

"Thanks to the AEM Endurance Program, I have gone from 220 pounds and 31% body fat to... continued!

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